Once youre settled on what you have to give, display those opportunities visually in a single slide if you can., Define your pricing as you give out what you envision as an offer. Thats the case with the influencer media kit below. They do so around commerce and being a go-to-point for those that engage with them. Ms.B Lifestyle 2017 All rights reserved. Our team has created this free, fully customizable media kit template to make getting started easier: Now that weve covered all the basic elements of a media kit, here are a few examples of well-designed, effective media kits. It doesnt require a large space and can be very insightful for brands to discover your profiles. A strong influencer media kit will help you highlight your strengths and land more brand deals. If youre an art whiz, the layout part of a media kit should be a breeze. 10 Examples Of Instagram Link In Bio Pages, 20 Instagram Post Ideas For Micro-Influencers by Category. Having this clear from the beginning of any collaboration will save you some trouble later. What, like its hard? Apart from your profiles and channels, if you have relevant Facebook Groups, email lists, or a website, you need to include statistic screenshots from them as well. For that, however, an influencer must excel at a lot of valuable relations with different brands. Moreover, the demographics, other useful statistics, and brands she already worked with. Lastly, it lists prices and the types of services the influencer can offer to brands. This cookie is set by GDPR Cookie Consent plugin. It shows you are serious about working with brands. It should include all the basic details, as well as any information that could be relevant for a particular publication or blogger. This is the part where you shamelessly brag. It should be easy to read and follow, with the information presented in a logical order. Also, list all your relevant social media accounts. Learn how to make one in just 5 steps. Take notes of all your stats and case study numbers, no matter how big or small or successful or not successful. Cancel anytime within 60 days, How to Make Money on Instagram (12 Strategies for 2022), How to Make Money on TikTok in 2022 (4 Proven Strategies), How to Become a YouTuber and Get Paid: 10 Steps to Success, Instagram Influencer Pricing: How to Determine Influencer Rates in 2022, Prove that you have an engaged online following (e.g. Therefore, brands wont be able to insist on boosting your posts from your own pocket. In the end, show what types of collaborations you offer and include the price for each one of your offers. Focus on the positives and how much youve grown, and leave out anything that wont help you get a deal. Connect your social media profiles, and you are ready to have your digital influencer media kit. Interactive sessions with the brightest minds in social. Its used to describe you as an influencer so that brands can learn more about you before signing a collaboration with you.On the other hand, a press kit is similar to a media kit, but its specifically designed for journalists and bloggers who might want to write about your brand. Get expert social media advice delivered straight to your inbox. It has a picture of the influencer, so it has more personal touch. You can even include something that you got as feedback from your target audience. And knowing how to spot a great media kit is one of the best ways to form meaningful partnerships as a business. This cookie is set by GDPR Cookie Consent plugin. is an essential component of a media kit. We suggest thinking of social promotion, sponsored posts, product reviews, a brand ambassador program, and guest blogging. Honesty is the best policy, but if you feel certain stats arent representative of how great you are, you dont have to include them. An influencer is basically a person whos grown a broad audience in a particular niche. Therefore, this is also a good example of an influencer media kit. Out of these, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. So, if someone wants to hire you for something specific, they can see what kind of experience you have in that field and fall back on it if needed. You need to create a media kit that will show your work in the best way. Make sure you still have those stats written somewhere, though, as brands might ask, and you definitely dont want to lie (its morally bad, yeah, but getting called out for that is also super humiliating). It also helps you stay organized and focused on what works best for you. Obviously, youll want to be as positive as possible when referring to other brands that youve partnered with. Templates also make your work much easier and quicker to accomplish, giving you beautiful design with engaging content. Hence, to have a winning Influencer Media Kit, you need to present who your audience really is. Find what stands out to you and determine whythen you can recreate it with your own personal flavour. Its a visually appealing and concise snapshot of your online presence and achievements. Tips and tricks from the worlds most widely-read social media marketing blog. If, for example, you gave your followers a unique code that they could use for a discount at a certain vendor, your kit should include how many people used your code (and how much money you brought in for the brand). So, whatever style fits your personal brand, try not to overcomplicate things. Its finally time for that slide we anticipated before., Include your bounce rate, for example. That being the case, your Influencer Media Kit should be organized and easy to understand. However, the best advice is to keep it simple and elegant since, nowadays, simplicity and elegance go hand with most brands. A media kit is a document that speaks of you, a brand, product, or business. Performance cookies are used to understand and analyze the key performance indexes of the website which helps in delivering a better user experience for the visitors. To create and download your YouTube media kit, you need to open your Monetization tab and click BrandConnect (if you are eligible to apply, you need to sign up and accept the terms of permission). Learn how to make money on Instagram in 2022. This way you clearly say that if any paid advertising is needed, it will be paid by the brand, not by the influencer. Also, be sure to share it on social media as well. Its not just because its our own. Brands will not pay just for anything; they need to know that there is a return when investing in you or your post.The ready-made design will save you so much time - all you have to do is add your own text and photos, and you'll have a media kit to share with your ideal brands. Starting at $29 per slide, our consulting and design services can lend you a hand. An influencer media kit is a document that influencers and content creators share with brands when discussing potential partnerships. You also need to add contact details in case potential collaborators have questions or want to get in touch. This influencer and models media kit includes his measurements (good if youre seeking out contra, as brands can send you garments that properly fit). Therefore, its a good advantage if you are the one to attach the statistics screenshots already. And thats where influencer marketing becomes crucial to the profitability of posting classy content. And heres why: A media kit is a document that gives you credibility as someone who can be trusted with the task of telling the story behind some product or brand. In this particular media kit, its great that the influencer briefly explains all kinds of services. Industry-leading courses and certifications to advance your skills. What they truly care for is your audience. These cookies ensure basic functionalities and security features of the website, anonymously. Instead, together with the picture of you and your name, briefly explain what you do and who you are. Thus, you need to include a summary page about who you are. Also, include statistics to show the influence you have on other people. Or contact us for any needs you might have. Go you! 2022 Hootsuite Inc. All Rights Reserved. Our choice has more to do with the stellar creative team behind this template, our specialized background in business presentations topped with our proven record of engaging social media management., In the end, our agency has been involved in the creation and design of over 30,000 startups. Share some overall numbers, monthly statistics, and how frequently you post. Their interest in working with you is because they want to target your audience and convert them into their customers. Since the media kit is 12 pages long, its not bad that it starts with a page with a picture of the influencer and name since it looks like the cover page of the portfolio. Dont worry too much. Lastly, now that youve got your super-awesome media kit, the next step is to promote it. You should be sending it out to any bloggers and websites that you want to work with. Grow your online presence with Hootsuite. Whats important is that they are easy to read, friendly to the eyeballs and informative. Sample content is what brands need to see what you can do for them. The cookie is used to store the user consent for the cookies in the category "Analytics". Your kit is a one-step hack for showing potential partners everything they need to know about you, and having one means you wont have to go back and forth emailing and DMing to communicate the same information over and over again. Also, if you think some of the data needs further explanation feel free to include that too (ex. So use the support, and take the templateif not to use, just to inspire. Our bad. Think of your Influencer Media Kit as a visual resume. Whether or not you should include your rate card in your brand kit is controversial in the influencer and content creator community. The media kit provides details about the work, statistics as well as visual examples of the work. This is one of the most helpful tools for YouTube creators. On the other hand, if you send them a media kit that looks really good, you already have the advantage of getting the collaboration. Its not time yet for those particular ones, though its proper to get down to other numbers now. A big difference between these two types of kits is who theyre aimed at.A media kit is a collection of information about you and what you do. How do you tell if gold is real? Download EmbedSocials Online reviews report for 2021. It also has a short bio, platforms she uses, and audience size and demographics. Photos are a nice visual break to a reader, and they also give brands a little taste of what you do. But a template is an excellent start for those less editing-savvy, and many online templates rock: theyre totally customizable and dont look cookie-cutter at all. Content creators and influencers have used a variety of different tools and tactics to communicate with their audience. The cookie is set by the GDPR Cookie Consent plugin and is used to store whether or not user has consented to the use of cookies. Make an influencer media kit that matches your style and aesthetic. If youre reading this, youre already on this step. Make sure that every piece of content included in your kit is up-to-date and on its A-game. This document is the best way to present your style, work, and skills to brands. These cookies will be stored in your browser only with your consent. It is a way to build relationships with brands by sharing details about your work. This means creating a digital influencer media kit that will update automatically and become the home of all your online activities. To get started, every user can create a free Feedlink and upgrade any time to claim their own .link domain. if you have an engagement rate higher than the average engagement rates for accounts your size, you can educate brands by highlighting the facts). Furthermore, in this example, the biggest focus has the services and the prices the influencer offers. Being able to give concrete examples of the good youve done for other businesses is an asset to landing a great new deal. Feel free to experiment with colors, fonts, backgrounds, etc. Yet, the one point of improvement for this media kit example is to insert your Instagram, TikTok, and Pinterest accounts. And the best influencers can choose from the variety of pre-built templates and go live in just a few seconds. That way, brands can calculate their ROI (Return on investment) when they collaborate with you. From a single dashboard, you can schedule and publish posts directly to Instagram and TikTok, engage your audience, measure performance, and run all your other social media profiles. Additionally, it has prepared packages so different kinds of brands can find a package that suits their needs best. To get started you need to open Canva and search for media kit in the search box. Dont forget that brands dont care who you are as an influencer. Nonetheless, creating an influencer media kit that will earn you many collaborations can be overwhelming. The cookies is used to store the user consent for the cookies in the category "Necessary". Yet, an influencer media kit is one of the most important tools for all of them. Learning how to make money on TikTok can turn your hobby into a full-time job. Additionally, to add a personal touch, you can upload your own branding elements like a logo, and also upload your own images and statistics screenshots. The asset to an influencer is their relationships and the level of engagement they possess with their audiences, making it absolutely valuable for product and service positioning for diverse companies.. It shows that you are a professional and gives brands insight into your personal brand. Have a color palette in mind. Its important to remember that theres no one way to make a media kit each kit will look a little different from the next. Yet, they moreover have the power of directing their followers decisions. Because its a relatively new and creative industry, its easy to get wrapped up in a contract that doesnt serve you economically, and being clear about rates helps to prevent that. Hence, it is imperative to pay enough attention so you will make a great first impression. As usual, we want to help out in your quest to become a perfect influencer. For example, if your YouTube channel is your main account, showcase how many subscribers, views, and impressions you have. The same statistics are needed for any other platform you use. This influencers kit starts with her handles, some stats and demographic data. When writing your prices, one tip to have in mind is to use different prices for different platforms. Other uncategorized cookies are those that are being analyzed and have not been classified into a category as yet. Just send them a comprehensive media kit and youll only have to deal with follow-up questions. Check out their media kit. For example, the following influencer media kit is only two pages long. The simpler something looks, the more likely it will be read by people who matter. This Instagram influencers kit includes the number of monthly unique visitors she has on her social media, which is a great way to show brands the growth potential of your audience. Also, if needed, they can ask you to send more information or a portfolio. Social media influencers, on the other hand, specifically use social media channels as the primary source for their communications and engagement., Because of the description of an influencer above, the value to an influencer comes from how much they can help brands achieve marketing goals. No need for coding skills, no maintenance, and no hosting. Think of it more like a highlight reel than a feature film. It includes figures on their style, their personal brand as much as figures on their social media status, trajectory, and growth. Therefore, keep reading and learn how to create all of the 5 crucial sections of your influencer media kit. Yet, you might have more to this list and can fill it with other innovative and unique ideas. A positive aspect of being upfront about pricing is that it shows brands that you expect to be paid for your work (free products are cool, but cash is better). Stay in the know with all the latest social media trends. It does not store any personal data. Moreover, its a great advantage if you include some analytics screenshots so your Influencer Media Kit will be more trustworthy. Then, reiterate your essential contact information, including your websites URL, email address, and phone number.. Bite it. Make sure to include statistics from the channel you are focused on. Visually give out what your main topics of interest are. Use tab to navigate through the menu items. There are no words that can explain your ideas as well as the actual samples of your best work. The example has a cover photo, an about section, and demographics on the first page. To add elements to your design, you can simply use the drag-and-drop tool. Alternatively, you can not include rates in your media kit and instead send them separately when requestedthat way you can adapt your prices for different companies. Odds are, much of the work youll be doing as an influencer is visualits what grabs peoples attention and inspires them to stop scrolling. Now is the time to be upbeat and inspiring. For some, it will be 2 simple pages influencer media kit, yet someone will have more than 10 pages long media kit. Nobody can see how great you are if you write an email saying you are the best influencer for their brand. Additionally to the picture, you can add text and explain more about your previous travel journey. Just give out the total number of followers below., Ideally, if youre presenting this kit, your pitch will help make your case. This is a perfect example that you dont need to limit yourself on how long a media kit should be, as long as the pieces of information it gives are useful. Well give you advice later in this post on how to make your media kit awesomebut the fact is, having one at all will make you appear more professional as an influencer. Share as much data as you can. They also help you find new opportunities with other brands who might be interested in working with you! Check Feedlink the complete link in bio creator that will enable you to automatically connect Instagram and TikTok and show all your influencer activities in one beautiful landing page. You can draw inspiration from art you like (album covers, clothing brands, etc.) An influencer media kit can be considered that persons portfolio. Yet, media kits cant be the same for everyone. That said, promising rates before discussing the nature of the work youre doing is risky. Therefore, make sure to include links so people can easily find your other social media accounts if they dont know about them yet! In this section, you can include testimonials from brands you already had collaborations with. Be sure to include a few high-quality photos in your media kit to exemplify your photography skills and your overall aesthetic. Privacy Policy | Terms of use |. Your media kit sets you apart from other influencers as much as your content does. If youre reaching out to lots of businesses about potential brand deals, or having lots of brands reach out to you, youll want a media kit at the ready. For that, explicitly request contact if thats the appropriate next step and what youre seeking. Think Elle Woods perfumed pink paper, but digital. Include what youre currently doing, your trajectory to explain how you got to where you are, and your ambitions. However, with good design, it can be enough space to present the most important things a brand needs to know to consider collaborating with you. Now, lets see what it has to offer, whether you end up relying on it or creating an influencer media kit from scratch. Functional cookies help to perform certain functionalities like sharing the content of the website on social media platforms, collect feedbacks, and other third-party features. Lets talk numbers! That means, instead of focusing on the rules only, you need to focus on what showcases your work the best way. How do you tell if an influencer is legit? These figures should jump out substantially and positively as you display them., Your call to action (CTA) is always a high final point to any presentation. Feedlink The complete link in bio page builder. Answers to all your questions about Hootsuite. Claim your value and define starting prices for how much your collaborations would cost per unit or bundle. The cookie is set by GDPR cookie consent to record the user consent for the cookies in the category "Functional". Furthermore, a media kit is your chance to show off your best work and highlight why youre the perfect partner for a brand. On the second page, she provides a couple of examples of her work, lists the services she offers, and also prices for each platform and service separately. For example, if some of your followers send you a message they bought something based on your recommendation, thats a powerful social proof you should definitely include in your media kit. Brands will want to see themselves identified here, so make sure youre explicit about potential matches according to niches and the sections of an industry you handle best., We create a slide specifically for your site traffic. Affiliate programs are also great for this. Learn how to create one for yourself with a free template. Care to see something different in your slides other than what this template offers? Professional media kits lead to professional brand deals and youre more likely to score a good partnership with a good media kit. However, all brands are different and some prefer to see the prices before they contact you for further discussions. 5 Ways to Reuse Influencer-Generated Content, How to Find Micro Influencers for Your Small Business, 29 Instagram Statistics For Marketing in 2022, 50 Templates + Ideas to write the perfect Instagram bio. Simply put, the purpose of a media kit is to convince others (businesses, collaborators, and other influencers you could potentially partner with) that you have the followers, the strategy, and the confidence it takes to boost their presence onlineand in turn, make them money. Our commitment to education, your business, and the world, Manage incoming messages from multiple social channels, Stay informed about market trends and competitors, Promote your organic content and manage paid ads, Measure your results across all social networks. The great part is that Canvas library has templates for every style, industry, and theme that are customizable. Both options will work great for different influencers. Bonus: Download a free, fully customizable influencer media kit templateto help you introduce your accounts to brands, land sponsorship deals, and make more money on social media. Hard numbers will help your potential clients decide whether your reach and engagement align with the brands targets. Here are the best strategies for earning money on the app. Even though everything will be already summarized, the bio can be edited if you want to customize it your way. Alyssa Hirose is a magazine editor, playwright, comedian and comic artist based in Vancouver, B.C. You can achieve that by dividing your media kit into a few sections: bio section, portfolio section, pricing section, testimonials section, and demographics section, each of them with clear and real insights that will help you get the brand collaboration. Furthermore, you can use the media kit for each campaign you work on and adapt it accordingly to create a new one for each project. A well-organized media kit helps you keep track of the progress of each campaign and evaluate the effectiveness of your campaigns. Influencer media kit is the most important tool for influencers and content creators. 2 PAGE FREE INFLUENCER MEDIA KIT -HIGHLIGHT YOUR MICRO INFLUENCER. The goal of this section is to promote and sell yourself as an Influencer in the best way possible. Just like having an email with your own domain name or ordering an appetizer for the table, media kits make you look like a boss: they show youre prepared, experienced and eager to collaborate. We use cookies on our website to give you the most relevant experience and offer live chat support. Focus on those that bring your audience to follow you. You also have the option to opt-out of these cookies. Why do you need your own Influencer Media Kit? However, if your media kit is 3 pages long, having one whole only with a picture of you will not be the best decision to make. The sections and tactics mentioned above are surely a must-have when creating an influencer media kit that will put your name on the map. Being creative and concise in your kit shows brands your skills in action, and you can use your media kit as an opportunity to stand out from the crowd.
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