You can be sure youre not the only conference targeting your audience. Your brand is made up of the following aspects: Defining these brand elements are important, as theyll be used as the basis of all your promotional material and help build recognition for your event. Terms & Conditions. Theyre coming to your event for a particular reason, right? Your Online Ticketing Handbook To brand your event is to inject the personality or heart of your company through primarily a visual medium. For example, if youre a festival owner, a great endorsement would be from a well known DJ, who would help encourage ticket sales by describing your event as a must do for the festival season. Heres a list of tips to help you plan your event, followed by a look at how five of the top marketing and tech conferences in the world use design to elevate their events. Branding is the process of giving meaning to a product the product can be just about anything, a physical product like an iPhone, a service, a city, an event, etc. Or, just access our free design brief template! Date: November 4-7, 2019Location: Lisbon, Portugal. Your branding tells a story and says a lot about your business. So, how do you make sure your event emails get noticed? Another popular keepsake for event attendees is the ticket. Social media. Join event industry peers for a half-day summit dedicated to showing event profs how to become #EventProof. Disconnect festival created a graphic that was easily customisable to maximise their content, and created several versions to release news on ticket sales. We used contrasting colors within each design and a clear call to action to help improve the retention of the overall message. Build excitement for attendees by a slow reveal of itinerary or speakers, and youll be sure to get everyone talking about your event on social media. By creating posters and flyers for your event, it will strengthen the message of your brand. So excited to join #EventMinded today. Join us for the inaugural virtual summit to recognize, celebrate, and elevate the professionals behind the experiences that define us and make the world feel closer. If youre providing food and drink to attendees, take it a step further by infusing your event brand into the experience. So why does branding matter? Videos and GIFs are excellent examples of dynamic content you can incorporate to keep readers interested. The goal was to create a custom design and brand consistency for this formal event. It has to be something impactful that will resonate with audience members. Logo. 60% of millennials, surveyed in a study by SDL, expect a consistent experience from brands whether online, in-store, or across other platforms. Youll learn how to level-up your virtual events and craft online experiences that satisfy attendees and sponsors alike. By giving away freebies, youre much more likely to get your audience to stick around. Fill out this form to start a conversation with a Hopin team member about your events and get your questions answered. Let me repeat, brand experience is important. Need a hand? By combining the top 1% of creative talent from around the world with purpose-built technology and the rigor of design ops, Superside helps ambitious brands grow faster. Make this easier on yourself by looking for event technology that offers email and marketing tool integrations, so you can easily duplicate branding across all touchpoints and track data on marketing performance. Take the website for EventMinded, a mental health summit for event professionals hosted by Hopin. By building a strong brand that works across all of your communication channels, you share a cohesive message about the core components of your business who you are, what your event is about, and the benefits your audience will get by attending. We used Spot Oil as a creative way to add depth and contrast through varying levels of sheen and texture to the Save The Date, Invitations, and RSVP. For example, Nikes Run Club app facilitates in-person Run Club sessions in London. Having a solid promotional strategy and marketing pieces that look similar across platforms is key toa successful event. Stationary Banner design Naming conventions. Make sure your brand elements are cohesive. Pay attention to colors, design, and style when picking out decor and consider whether it compliments your branding. Event Agenda Apparel Design South by Southwest (SXSW) is a massive conference and festival event where film, music, culture, technology and other interactive industries come together. What giveaways will attendees actually be able to use. To do that, your audience needs their pain points addressed first. Our team of creative professionals will work alongside your team to conceive and deliver custom creatives that exceed expectations. Now cut that in half, refine it a bit, and youre creating your event tagline. Like The Falls Festival, its important to keep your brand consistent throughout all of your communication, as it builds trust. Still, each event creates a new and unique experience for the attendees. Print & digital invitation This was no different for the Studs, Struts & Stilettos magazine ads. Follow the steps in this guide to build solid branding for your next event and to knock the socks off your attendees, sponsors, colleagues, and competitors. Because Nike believes everyone is an athlete, and these events support the brands community members in their pursuit of movement. Deploy your branding and apply best practices, Explore how technology can support your event branding. Clutter is a turn-off in event app design. 25% discount to our 4 week Intro to UI Design course expires on August 2nd. When youre lost in the midst of planning every minute detail for your event, chances are you could overlook the most important aspect of all building a powerful brand that speaks volumes about who you are. Dreamforce has become a household name within the SaaS community and is now, in many ways, synonymous with event excellence. Superside is an always-on design company that makes design frictionless and hassle-free for marketing, sales, creative and product design teams. Include an event hashtag so attendees can find, share, and discuss related content. What is your one-line elevator pitch? Why do these gatherings exist? These elements help communicate your brand identity. When creating that all important event content, make sure it doesnt have a shelf life. Event emails. A swoosh? Today, event branding and experience are more important than ever before. They start with a clear vision and are the result of thorough planning and excellent execution. In this case, a slogan is a short phrase that conveys the essence of your event brand via a core message. Once youve articulated why your event exists, its time to fully outline the value the experience will deliver. Make sure theres consistency across your event communication and marketing materials so you dont risk confusing your audience, and even worse, missing out on valuable registrations. Event organizers recognize how powerful social media can be, before, during and after an event. So lets take a look at some of the main aspects of conference event planning and see why design is fundamental to engagement and differentiation. Decor. The new logo also has a more modern feel with a somewhat condensed, sans serif font that offers full flexibility in its usage. By sharing these stories with the press it may just catapult your event to stardom! You have to nail online ticket purchasing; the ability to find event details like location, schedule and a venue map online; and quick entry into the venue without huge lines or overcrowding. But its not just about why you think your event exists. When you can create a fun and exciting event, youll get your attendees doing your marketing for you! About 330 billion emails are sent and received each day. Hopins hybrid Illuminate show featured branded check-in kiosks made possible by in-person event technology. Through branded design and the incorporation of event details, we created engaging calls to action with each design. Do that and youre going to fall in a big pile of forgettable and bland. Storytelling, creating a community and delivering an unexpected experience through creative design, entertainment and quality all contribute to positive after-event feelings. Inbound is one of the top annual marketing conferences out there. Who do you know that could help you market your event? Email template design For example, at IMEX, Hopin offered customizable tote bags event attendees could then use to collect other conference swag they picked up along the way. Take The Forbes Power Women Summit, which spotlights innovative women driving progress. By clicking this button you are confirming that you're a genius and that you want to receive cool emails from us. If youre hosting a hybrid or virtual event, your event brand will also take center stage in your virtual venue. Use your branding elements, including fonts, colors, and graphics to align your emails with other digital platforms. Master the Hopin platform with our event experts. The graphics set the stage for what attendees will experience at the event. To start, youll want to establish the core pieces of your event branding puzzle: things like event name, logo, brand story, color palette, slogan, typography, voice, and imagery. Programs are used for informing guests about the details of an event timeline and agenda. It is owned and produced by Consumer Technology Association (CTA) and had over 175K attendees and 1K speakers in 2019. Fittingly, their tone in event marketing materials and across their communication during the event is professional and inspiring. Choose the colors based on your established color palette and aesthetic for your event spaces (both in-person and virtual). First, lets look at branding in the most general of terms. You have to understand your goals to reach them. Tap into your event branding, using the look, feel, and sound youve defined to hook potential attendees, help them understand the value of your event, and drive registrations. Each session features speakers from companies like Amazon, PUMA and Twitch Prime, tackling the intersection of marketing and design. Date: March 13-22, 2020Location: Austin, TX. Use a simple framework to describe and position the value of your event. The name Nike immediately prompts thoughts of determination, high performance, and motivation all of which goes well beyond athletic clothing. If you need to build an app for events, corporate meetings, orientation apps, or a mobile guide for your school, Guidebook has you covered. It lasts 10 days and includes networking, learning and discovery. Protect your events with enterprise-grade security. Theres nothing wrong with the latter, but whitelabeling can help people remember your URL and make your website look more professional. Conducting talks at clubs, universities and societies is a simple but yet often forgotten way to build your brand. Event marketing involves planning, organizing, and executing across all platforms. Great stuff, sent occasionally! The intent behind your event should play a role and help guide your events branding. Going in a new direction can draw attention and spark intrigue just make sure you dont step too far away from the core company motif. Guidebook understands how important event branding is to the success of an event which is why we enable users to fully personalize their apps with brand colors, logos, icons, and more. Superside is a revolutionary way for businesses to get good design done at scale. With so many competing priorities, brand and experience play a big role in attracting attendees and keeping their attention once you have it. This makes event branding so critical to the growth of your event and your business. According to event experience provider, Freeman, 9 in 10 Marketers agree brand experience delivers more compelling engagement. As you develop brand elements such as logo or colors, keep in mind that each element should work well with the other elements both online and live at the event. Web Summit is one of the biggest annual technology conferences, bringing together Fortune 500 companies, groundbreaking startups and world-class speakers to Lisbon. With a mix of top-notch speakers and relevant content, it has created an incredible community of friendly, enthusiastic, forward-thinking professionals. A voice encouraging you to make your dreams a reality? Step & repeat backdrop, An Event Branding Agency | 2022 Eventfully Angela LLC |. Promotional product & Swag designs For example, Salesforces flagship event is called Dreamforce, which probably grabs you a little more than Salesforce User and Customer Convention 2022, right? Its something tangible that tells the story of the event and has the ability to make a lasting impression long before the actual event date. Request a demo All of your brand elements will come together on your event website. The event logo for tech conference, Grace Hopper Celebration, is brightly colored and engaging, reflecting the events focus on diversity and intersectionality. To do this, you can change background images, header images, and profile photo to reflect your upcoming event. Digital custom event logo Maintain company culture in a hybrid work environment. We used event branding and details to reach our target audience and boost ticket sales. Its so influential that it can decrease price sensitivity and boost revenue. Event app. Agenda template Flyer Thanks for subscribing! When thinking of swag to offer, ask yourself a few key questions: You could give out branded sunglasses at an on-site event in a warm place, or offer cover letter templates to attendees at a virtual career fair. Leading up to your event, use your social media channels to highlight your event. The colors, representing women technologists across a spectrum of race, age, sexual orientation, and ability, form an arrow pointing upward, signaling positive change within the tech industry. 40% of marketers believe email marketing is the most effective event promotion channel. A symposium? Social media creative assets (<3) Once youve created all of your content, why not get your attendees to create some for you? Sign up now. Were talking posters, flyers, banners, the stage, free branded giveaways and everything in between.
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