While you may want to rely on the experts to help you draw conclusions from your data, try to pick out a few questions or insights yourself. Absent guidance from you, your digital agency will report on dozens of different metrics that likely dont matter to you. Measuring the performance of your digital marketing is the greatest asset of these online channels, but unless you understand how to read the reports your agency sends you, youll miss out on critical opportunities. In order to properly analyze marketing data and get actionable results, you need to know which metrics to observe - so lets examine seven of the best ways to analyze digital marketing metrics and what those insights can do to help your business succeed. First, youll need to prepare your reports. For each marketing source, you should be able to see. But dont stop there. Here are a few examples of key digital marketing metrics you can keep track of in your report: Plus, you can also track essential audience behavior data on your website to include in your report. Its essential to monitor the performance of your campaigns regularly to ensure that theyre driving the best results for your business. Google Analytics data can help answer a few main questions: If you are investing money into marketing your website, its important to know what channels users are coming from. Page Speed & Core Web Vitals Optimization, Channel Partner Sales Pipeline Management, Digital Marketing Report: How to Create Your Report in 5 Easy Steps. For B2C companies, most of your energy should be spent optimizing your website for mobile users; for B2B companies, most of your websites visitors will probably be on desktop. Divide this by the reach of the post and multiply the result by 100 - this gives you that post's engagement rate (as a percentage). The value of each marketing conversion is the metric that can help you most easily answer the following questions: Some of these questions may be harder to answer than others. For example, your headers could be Traffic Overview, User Engagement, Traffic Sources, SEO,PPC, andSocial Media. If you want to track and manage your digital marketing strategies with ease, WebFX can help! Our reports seek to provide information about the websites users to try and piece together the performance of the website itself. Sometimes even a simple change can be a game-changer, so make sure youve exhausted all options before throwing in the towel. Prior to joining the Ironmark team, she served as in-house marketing director for several non-profit organizations. It's not always easy to tie your sales revenue to your marketing campaigns, but without it, you have no idea if your digital marketing is paying off. So its important to find the balance. , a web design and development agency based in St. Louis. This will also let you analyze which of your channel strategies is most effective, and help you to determine how and where your money should be spent. The next step in creating your digital marketing report is to choose how frequently you want to create your reports. From there, results follow, which we analyze and report on, and the process begins again. Our digital marketing strategists are ready and excited to make those numbers mean something to your bottom line. Data-driven digital marketing services rely on reporting to track progress. Did they call you, fill out a form, download a piece of content, purchase something on your website, etc? When you present in person, you have the benefit of being able to read your audiences cues and adjust your presentation accordingly. Digital Marketing, Marketing vehicles vary by business and industry, so be sure to monitor these metrics, invest in what's working, and minimize what is falling flat. Weve discussed the elements of a good social media campaign before, along with how digital marketing methods lead to new engagement and new customers. There are a number of different formulas that you may use to calculate your conversion rate, and it depends a great deal on your overall goals and what your unique marketing efforts are. Where in the world are your websites visitors? Certain types of websites, like e-commerce websites, can expect a higher average number of pages per session. DashThis is a brand owned by Moment Zero inc. Join our mission to provide industry-leading digital marketing services to businesses around the globe - all while building your personal knowledge and growing as an individual. Once youve figured out where your websites visitors are coming from, its important to take a look at their on-site behavior. the top 20 URLs driving traffic to your site), but as long as you make the rest of the data as visual as possible, your report will feel easier to digest at first glance. How Often Should You Be Looking At Your Digital Marketing Reports? As a result, you can identify areas of your strategies that need improvements, so you can optimize your campaigns to drive more sales and revenue for your business. For most websites, Google Analytics is a great place to start analyzing your websites main data. You can analyze these through Google Analytics with ease, and they are sure to provide a clear image of where your company is headed and whether or not your marketing is truly helping you to expand your brand. Watch the trendline. Are my digital marketing efforts working? Depending on your current strategies and goals, they can consist of various metrics and data points to help you track the success of your campaigns. Its important to take a look at which pages users visit most often as well as those users initially use to find your website. Pages per session is the average number of pages a user visits on your website in a single visit. When it comes to data-driven digital marketing services, you should expect to see results from paid efforts a lot sooner than organic efforts. Here are just a few examples of digital marketing strategies you can implement for your company: If you want to drive more traffic to your website, you might consider investing in an SEO strategy. Tell them what your digital priorities are and keep it to just two or three items. The benchmarks for social media platforms differ. Everyone wins! One of the most important metrics to track is engagement rate. To measure the engagement rates of your social media accounts, you may want to first focus on putting your accounts into one highly-effective social media scheduling app, because many of them track engagement analytics for you. These should provide a sufficient basis for most companies to get started. Start automating your digital marketing performance reports now! To begin analyzing site traffic, you can monitor your site through Google Analytics, as well as incorporate site traffic data plugins on your site. The goal is to see a clear differentiation and year-to-year increase in your sales that can be associated with your digital marketing initiatives. Conversion rates indicate the percentage of individuals, such as visitors to your website or audience members who engage with your ads, who go on to complete a desired goal. Once you have this data, youll be able to make informed decisions about what is working with your campaigns, what isnt working, and where to focus future efforts. Sorry, no results have been found, please try other search criteria. In the first 90-180 days a new campaign goes live, you should establish a baseline of data to expect from each marketing channel. For example, do you want to increase your website traffic or boost your awareness on social media? Are you ready to get started with digital marketing reporting? This field is for validation purposes and should be left unchanged. Group similar content into sections and then visually separate the sections with headers. Social media engagement is one of the most important metrics to measure when looking at the longevity of your brand and how people interact with your company over time. DashThisis an excellent tool for streamlining your reporting, which saves you somuch timeand helps you present top-notch reports that are clear for your team and clients to understand. Again, the answer depends on your strategy and marketing channels. High conversion rates mean that your marketing campaign and website are proving to be successful - so it's a metric you really want to pay attention to. Macro metrics help you make decisions about your strategy. Digital marketings greatest advantage is that you can measure just about everything, but thats also a challenge because its easy to be overwhelmed by the data you receive. In just the past few years, weve helped businesses just like yours drive over $3 billion in revenue with our data-driven marketing campaigns and award-winning software, MarketingCloudFX. Subscribe to the Best Practice Digital newsletter: Tell them what your digital priorities are and keep it to just two or three items. Quality is far more important. This will help you decide whether or not your strategy is working. You might also trackcampaign performancefrom differentmarketing channelslike Google Ads (formerlyGoogleAdwords), Facebook,LinkedIn, or Mailchimp. Maybe other people should be included in the next presentation. Find the number of sessions to your website, and your conversion metric, through Google Analytics or your Content Management System (CMS). If youre getting 20 phone calls a month from your Google Ads, thats an awesome start. Taking the time to draw conclusions from data-driven digital marketing reporting can help your business gain insight and take strategic actions in the future. Beyond that, there are endless tools for reporting and measuring marketing success. Information on the target audience, target demographic information, location, hobbies, interests, etc. Its why we focus on data-driven digital marketing services that deliver tangible results. Be sure to include critical metrics for each of your strategies so you can easily measure the performance of your campaigns and your progress towards your business goals. WebFX is an industry-leading digital marketing agency specializing in tracking and analyzing essential metrics to create data-driven strategies that boost revenue. Why do you need digital marketing reporting? I hope these tips help you prepare excellent reports and deliver successful presentations! And once youve compiled your report, its essential to analyze your marketing results. Your past results should inform future decisions. While it is unusual for this number to be much higher than 1, a higher number of sessions per user indicates that users are engaged with your content and visit your website more than once.
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