Keep in mind that your test may take longer to reach meaningful results, depending on the localizations youve selected. Get Powerful Keyword Suggestions via Our App Store API, by Try out alternate versions of your apps product page with different icons, screenshots, and app previews to find out which one gets the best results. Program members can get details and ask questions at the TechTalks product page optimization session and custom product pages session. An app name can be up to 30 characterslong. It allows you to choose a desired improvement to CVR and see as a result the amount of impressions youll need to reach at least 90% confidence, and if you have sufficient traffic. Youll get an estimate of how long it might take for your test to reach your desired improvement in conversion rate based on recent traffic to your apps product page. Choose your traffic proportion. So PPO in a nutshell is a way to A/B test your organic App Store product page for organic search and browse traffic. If you are not sure about how the new variant will perform, you can choose to direct more traffic to your original product page. In-App Events, Custom Product Pages, Product Page Optimization treatments. Apple launched Custom Product Pages and Product Page Optimization on December 8th, 2021. For each test, you will be able to decide the portion of traffic which should be allocated to each treatment. This text appears on your product page and on the Updates tab. On App Analytics in App Store Connect, you will be able to evaluate performance metrics such as conversions, unique impressions, improvement, confidence level, etc. You can estimate your test duration and if its feasible, youll reach at least 90% confidence in the results. custom product pages on the App Store. Now, with product page optimization, the app could have actually run an A/B test to better understand the conversion uplift before implementing. Use images captured from your apps UI to visually communicate your apps user experience. 2014 - 2022 Apptweak. You can even choose the order in which to list them to help drive awareness for specific content. Learn about creating app icons, screenshots, Product page optimization terms and definitions, Apply a test treatment to your product page. Apple and Google are two diverse platforms with marked differences in user behaviors, app popularities, and most importantly user interfaces, meaning that identical creatives would not be seen the same way. Learn how to help customers discover your app and engage them through thoughtfully crafted metadata on your product page and in searchresults. For details, see Ratings, Reviews, and Responses. Custom Product Pages might appear in featured placements. Name your test in up to 64 characters. In-Depth Analysis: Apple doesnt seem to provide any real testing functionality. Choosing categories that are not relevant to your app may cause your app to be rejected when submitted for review. Special characters dont carry extra weight when users search for your app. Sukanya Sur In this instantaneous guide, well discuss one of these features Product Page Optimization, also known as PPO. For information about creating a beautiful and memorable icon, see the Human Interface Guidelines. All postings and use of the content on this site are subject to the, Additional information about Search by keywords or tags, Apple Developer Forums Participation Agreement. Cookies! If your app supports DarkMode, consider including at least one screenshot that showcases what the experience looks like for users. For example, the travel app Expedia could experiment with which value proposition to show on the first screenshot either the option to book with a free cancellation or the benefits of becoming a member. This can include testing color variations of a screenshot background to find out which variation performs the best, or if adding an app preview video results in improved conversion rates. Apple disclaims any and all liability for the acts, omissions and conduct of any third parties in connection with or related to your use of the site. During this time you will be able to compare the performance of each variant and youre supposed to decide when to stop the test and implement the winner so that all your (organic) traffic will go to it. Now, the latest release of iOS 15 product page optimization allows developers on the App Store to test up to 3 different treatments of their app product page to find the best-performing variant. My new version of the app is configured with a custom product page, and after being reviewed by apple, the proportion of the alternate icon is set. A deep-dive into ASO keyword research. It offers the opportunity to experiment with different variants of your product page assets and find out which ones are the most compelling when getting App Store visitors to download your app/game. Only locales within the current app version can be included in the experiment. Users can view and start an in-app purchase from your product page. More color on what the monitoring and results of the tests look like. Less common terms drive lower traffic, but are less competitive. Sukanya Sur Select localizations. By continuing to browse the site, you are agreeing to our use of cookies. Discover Our Improved Reviews & Ratings Section! Have more questions about A/B tests on the App Store? You can set up to three different treatments for each PPO a/b test and you can choose the proportion of your overall traffic that gets to the test, in increments of 3%. In other words, the fact you have access to run a basic test doesnt mean you are going to be able to positively increase your conversion rates. Focus each subsequent screenshot on a main benefit or feature so that you fully convey your apps value. All your creative assets have to be accepted by App Review before you can use them. In addition, indicators will appear throughout the duration of the test to help you understand its current status. 6. You can also translate your apps name and tailor your keywords to reflect the values of each market so your app might better resonate with the local audience. If the winning treatment has an icon, you have to include it with your next app version as the default app icon. Each treatment can be localized in all of the languages that your app supports, or just a few that you choose. You can view performance metrics starting the day after the test begins. Source: https://help.apple.com/app-store-connect/#/devb53f12312. In that case, reassess your testing plan and test again. On June 7th, Apple revealed two iOS 15 new features to the App Store during their annual World Wide Developer Conference (WWDC) that are coming with the new operating system iOS 15, sometime in the fall of 2021.These features, Product Page Optimization and Custom Product Pages, will change the lives of mobile marketers, turning App Store Optimization (ASO) into a powerful, not-to-be-ignored aspect of any app or game developers strategy. Peeking. The test should run until a considerable size of your potential users has visited all of the versions tested. Furthermore, you do not have to release a new app version each time you run a test on your Android icon, whereas icon experiments on iOS require you to include your icon in the binary of your new app build. Choose a simple, memorable name that is easy to spell and hints at what your app does. Your optimization work is not a one-off. To estimate the time for you to achieve your goal, click on Estimate Your Test Duration and choose the improvement that you desire in the conversion rate. Categories on the App Store help users discover new apps to meet their needs. By default, the baseline is your original product page. The biggest difference with Google Play Experiments is that Apple only allows creative assets to be tested (on Google Play, you can also A/B test the short and long descriptions). We recommend testing one asset at a time to avoid a cluttered result. This gives you the flexibility to focus your test if your treatment is only relevant for a subset of your localizations. For instance, the game Harry Potter: Puzzles & Spells could run tests on its icon and include different Harry Potter characters to identify which one resonates best with its audience. When you update your app, you can use Whats New to communicate changes to users. You can use App Store Connect to respond to customer reviews of your app to directly address their feedback, questions, and concerns. As a reminder, PPO only runs on your default product page, that will, if you leverage Custom Product Pages properly by driving all of your paid UA traffic to them, receive solely organic traffic. To ensure the icon is legible in all sizes, avoid adding unnecessary visual details. ASO Backpack. Minor changes might not lead to desired results. It is a powerful tool to understand how creative asset optimization affects the decision-making process of potential users and, in turn, can help you create your winning creative set. You can choose the amount of traffic you want to send to your original product page vs alternate versions. Thats why we have put together a few best practices to help you best take the advantage of product page optimization with iOS 15. For details, see Promoting Your In-App Purchases. When creating a test in App Store Connect, youll provide a reference name and select the number of treatments, traffic proportion, and localizations. Only iOS 15 users will be eligible to view a PPO test. To learn more, full guide to iOS 15 Custom Product Pages, one of the worlds top experts on A/B testing & statistics, wrote extensively about, https://help.apple.com/app-store-connect/#/devb53f12312, https://mixpanel.com/trends/#report/ios_15/from_date:-93,report_unit:day,to_date:0, https://developer.apple.com/app-store/product-page-optimization/, https://help.apple.com/app-store-connect/#/dev811bef199, Product Page Optimization a/b tests will be shown only to iOS 15 users (or later), Your can test your screenshots, app preview videos, and icons through up to 3 different treatments (or different product page variations), You can test up to 3 different treatments for each a/b test and choose the traffic proportion, You can choose the localizations you want to include in the test. Work with a graphic designer to create an icon that is simple and recognizable. The first sentence of your description is the most important this is what users can read without having to tap to read more. You can build and maintain your product page in App Store Connect or automate your workflow with the App Store Connect API. We run webinars on hot topics regularly, Eyes tired? Also, watch out for new app releases that will end a test immediately. Youre now watching this thread and will receive emails when theres activity. Expedia could A/B test screenshots showcasing different value propositions. Try testing different options to determine which icon is the most recognizable and meaningful to your target audience. For screenshot specifications, see App Store Connect Help. However, at AppTweak, we recommend splitting equally traffic between the original page and the different treatments to get the most accurate results. Maximize the number of words that fit in this character limit by avoiding the following: Improper use of keywords is a common reason for App Store rejections. A subtitle can be up to 30 characters long and appears below your apps name throughout the App Store. Provide a reference name. Once you get conclusive results, update your product page with the better-performing creative. Prepare your apps and metadata for submission to the App Store. In-app purchases can also appear in search results and be featured on the Today, Games, and Apps tabs. Yes, theyre about to provide you with a way to compare the performance of each variation but theyre not going to provide you with statistical insights regarding which variation is really performing better. One test can be active at a time and you wont be able to change it once its started. Unauthorized use of trademarked terms, celebrity names, and other protected words and phrases, Irrelevant, inappropriate, offensive, or objectionable terms. Be distinctive. Depending on the orientation of your screenshots, the first one to three images will appear in search results when no app preview is available, so make sure these highlight the essence of your app. Essentially, someone will start a test, look at the result every few hours or every day and once they see the results they want to see (one of the variants beat the control) theyll conclude and stop the test. A test runs up to 90 days, unless you choose to stop it or release a new app version. You need to choose your desired improvement value to get the estimate. Also, if your app/game is available in other markets, localizing or culturalizing your app store assets to specific locales or cultures is an important consideration for test plans. Please note that applying a treatment while your test is still running will end your test. For each test, you can configure the localizations you want to be included in the tested audience. However, tests cannot run longer than 90 days. But once the winner is called and applied to all 100% of the traffic, our peeker is usually disappointed to find that at best, no real improvement in conversion rates occurred, and at worst, conversion rates dropped. For instance, testing a new background color can be either minor or significant depending on why the new color is being tested (for example, to assess whether users prefer a particular color or to make your screenshot elements more clear). Consider using this to share the latest news about your app, such as limited-time sales or upcoming features. Ratings and reviews influence how your app ranks in search and can encourage users to engage with your app from search results, so focus on providing a great app experience that motivates users to leave positive reviews. Get early access to our Growth Intelligence Platform, and specifically our full App Store Product Page Planning services. For example, holiday seasons or festivities like Black Friday or Cyber Monday can affect the installs of shopping apps. Apple makes it clear that the intention is for developers to use this new mechanism to optimize for Search and Browse traffic (aka Organic), while Paid UA (referral traffic) has a dedicated solution in Custom Product Pages CPP (For more information, check out our full guide to iOS 15 Custom Product Pages).Youll also have the ability to run tests in only specific localizations.For example, if your product page is currently localized in English, Japanese and Korean, you can choose to run your tests in Japanese only.This means that any users that see the English or Korean localized versions of your product page will not be included in the test. Click Create Test if you havent previously created a test, or hit the add (+) button beside Product Page Optimization., Create a test name (up to 64 characters). Product page optimization. Treatments that only include alternate screenshots and app previews can be submitted for review independent of a new app version. Plurals of words that youve already included in singular form. For instance, Easter 2022 Screenshot Characters Test with 3 characters.. This site contains user submitted content, comments and opinions and is for informational purposes only. This is due to the fact that the test results had very low statistical significance. You can update your subtitle when submitting a new version of your app to help you determine the subtitle thats most effective for engaging users. To learn about localizing your app, seeExpanding Your App to New Markets. Avoid generic descriptions such as worlds best app. Instead, highlight features or typical uses of your app that resonate with your audience. Each version is shown to a percentage of randomly selected, eligible AppStore users and results appear in AppAnalytics, so you can set the best performing one to display to everyone on the AppStore. Custom product pages can have different screenshots, app previews, and promotional text and are fully localizable so you can showcase a particular sport, character, show, gameplay feature, and more. Apple's new iOS 15 feature, Product Page Optimization, will allow developers to test different icons, screenshots and app preview videos on their product pages. To see how long it might take to reach your goal, choose your desired improvement in conversion rate. While testing, also ensure that your test variations are notable and significant enough to make a difference. Although Product Page Optimization (PPO) is a nice to have testing tool, whether running natively on the App Store or not, it will need a great decision-making protocol to enable the deployment of better converting App Store product pages. Reviews and responses can be updated at any time, but only the latest review and response for each user will display on your product page. A testing tool alone isnt enough, you need a decision-making protocol. You can also use the App Store Connect API to automate metadata upload and submission for product page optimization. One is that most test owners under-invest in the research & hypothesizing phase, the creative design phase, and the analysis phase. Individual ratings inform your apps summary rating, which is displayed on your product page and in search results. Users will submit a rating through the standardized prompt, and can write and submit a review without leaving the app. So be diligent in your submission planning, especially with time-sensitive entities. If your app is available in multiple languages, make sure to localize your app description, keywords, app previews, and screenshots, for each of the markets in which you offer your app. Another important consideration for A/B testing on iOS is to test different creatives than you would on Google Play. Your apps subtitle is intended to summarize your app in a concise phrase. There are a few reasons. As a reminder, if you configured your mobile marketing and UA in a way that all your paid UA traffic reaches Custom Product Pages, then the traffic eligible for the test will be solely organic search and browse traffic. If you added a feature or fixed a bug based on feedback, use Whats New to let users know that youve listened to them. Changing your app icon to a different style or color results in increased conversion. Before applying a treatment or stopping your test, we recommend waiting until at least one treatment is declared to be performing better or worse than the baseline, with at least 90% confidence. In-app purchases and subscriptions are shown in two separate sections on your product page, and you can showcase up to 20 total items across both of these sections. According to Apples statement, all creative assets will need to go through the normal App Store review process before you can use them. Meaning, you can test specific treatments for specific countries. Each item has its own display name, promotional image, and description. You can check out our second guide, looking into iOS 15 Custom Product Pages (CPP). Its best to test only one store listing asset at a time. Explore the library , Practical action pieces for ASO and Mobile Growth from Storemaven experts, From App Store category drilldowns to must-know industry changes, Mavens like knowledge sharing. Testing different assets of your product page, Important considerations to create A/B tests, Best practices for A/B testing on the App Store. The 40% will be split for each treatment (if you have two treatments each will get 20% of your overall traffic). When you respond, the reviewer will be notified and will have the option to update their review. By default, each treatment includes your original app icon, screenshots, and app previews unless you provide alternate metadata. You can now take advantage of two exciting new features that help you build more effective AppStore product pages. Instead, App Store developers have seemed to face a number of challenges: Learn more about A/B/B testing on Google Play. Knowing your users and where they come from can help a great deal in creating the right optimization techniques. product page optimization, and create Special characters such as # or @ unless theyre part of your brand identity. Remember that not all experiments produce a positive result. The test results would then help Expedia choose the creative that resonates with users the most and persuades more people to download the app. An app preview demonstrates the features, functionality, and UI of your app in a short video that users watch directly on the App Store. Sukanya is a Content Marketing Specialist at AppTweak, creating intriguing content for app marketers. Applying a treatment while your test is still running will end the current test. Be sure to select the primary category thats most relevant. Custom product pages can have different screenshots, app previews, and promotional text and are fully localizable so you can showcase a particular sport, character, show, gameplay feature, and more. On the App Store, the maximum duration of A/B tests is 90 days, while you can run A/B tests on Google Play for an unlimited period. You can now take advantage of a day after running the test. Your apps name plays a critical role in how users discover it on the App Store. We, thus, recommend running tests for at least one week and in increments of 7 days. Testing seasonal content to find out whether updating your app icon or other assets to reflect seasonality helps increase your app conversion rate. People will see the same treatment whenever they visit the App Store throughout the duration of the test. Lets explore this topic in this blog, where we discuss the following: Product page optimization for iOS 15 is a new feature that allows you to optimize your store assets across the App Store, providing a new way to boost your conversion funnel on iOS. , Content Marketing Specialist Does highlighting the value proposition on screenshots lead to an increased conversion rate? Finally, you will need to submit the product page test assets for review, independent from the app binary or app build. Like your original product page, the metadata in your treatments can appear on the Today, Games, and Apps tabs, as well as in search results. You can prompt for ratings up to three times in a 365-day period. For instance, if a games top users are more active on the weekend and you stop a test only 3 days after starting it on Monday, the results will not be accurate and might, in fact, affect your future test cycles. Also avoid including specific prices in your app description. Alternate versions of your product page (called treatments) are shown to a percentage of people on iOS 15 and iPadOS 15 or later, who are selected at random. Similarly to Custom Product Pages, Apple has provided more color on Product Page Optimization (PPO), or the capability to run native a/b tests on your default App Store Page. Click again to stop watching or visit your profile/homepage to manage your watched threads. What is iOS 15 product page optimization (PPO)? Need a new device and a new account? Choose the right audience for your app or game. If you are fully adopting Apples new features and using custom store pages for all your paid UA traffic, the only traffic that will reach your default App Store product page is organic traffic, composed of search and browse traffic. This means that if you choose all localizations (the default) for your treatments, then users will see a localized version in their language. The SKStoreReviewController API lets you give users an easy way to provide feedback about your app. You can see the lift from the baseline CVR for each treatment and you can choose a different baseline (as one of the treatments) which allows you to mark the control. Avoid names that use generic terms or are too similar to existing app names. For example: Property,House,Real Estate.) When users tap on an in-app purchase in these locations, they are taken to your product page where they can read your apps description, view screenshots and app previews, or start the in-app purchase. To learn about creating great app previews, see Show More with App Previews. For instance, if you want to perform bold A/B tests for your English app page but have to adhere to strict brand guidelines and dont want to expose your main audience to the test, you can carry out the A/B test instead in Australia or New Zealand, which have much smaller audiences than the USA. So, does this long-awaited iOS feature live up to app marketers hopes? Get help with guides, articles, or by contacting us. Google Play Experiments has existed for about 5 years now, allowing Android app developers to test different aspects of an apps metadata and uncover the most effective one for conversion rate optimization. Try out alternate versions of your app's product page with different icons, screenshots, and app previews to find out which one gets the best results. As of now, iOS 15 adoption stands at about 56% and I expect it to soon cross the 70% mark. How can you harness this to help your mobile growth strategy? Be specific when describing your apps features and functionality to help the search algorithm surface your app in relevant searches. Compare different app icons, screenshots, and app previews on your App Store product page to find out which resonate with people most. Testing to understand whether displaying new content leads to more engagement than regular content, or highlighting culturally relevant content leads to increased downloads in a specific location. Get started with product page optimization. When youre awaiting review for these entities, your ability to submit more assets (including your app version) will be on hold until the App Store Review team finishes the review. Before your test can be published, any new metadata included in your treatments must be approved by App Review. How to Increase App Installs with Tough Competition, AppTweak's New App Store API: Visualize Mobile & ASO Data Your Way, How to Improve ASO With Long-Tail Keywords. All you need to create App Store & Google Play product pages that convert and perform at scale. Learn how to find and prioritize your target keywords, localization and ASO best practices.
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