Full consent available here. Look for tips and tricks in eBooks, videos, FAQs, and more. Increase the comfort of both the tutor and the audience and enjoy better quality of the sessions. Brainstorm a list of things youd like to talk about. Study Your Industry. This webinar platform brands itself as elite. It has a lot of features, but its one of the pricier options. Which topics do your competitors create content around? Put together a webinar thats full chock-full of valuable information and your audience will start to see you and your brand as trustworthy. Zooms great advantage is that youre probably already using it for video conferencing. A cloud-based webinar platform with tracking pixels and monetization options salespeople frequently need. Some people have one partner after the other and don't seem to be able to commit, and others never seem to be able to find anyone. salesy; the most successful marketing and sales webinars tend to use one of the other categories mentioned here like the how to format to engage potential customers rather than hitting them with a hard sell. This is the way to go if production value is a priority. seated in Gdask, Poland via e-mail I have provided. Theres no better marketing strategy than helping people solve problems. Should You Invite Guest Speakers to Participate in Your Webinars? For example. There are countless sub-areas in which people can and want to develop themselves. A webinar can help communicate what these values mean to your business and how you plan to back up your mission statements with action. You can then use this profile to tailor your content and marketing message. This is the way to go if production value is a priority. What do you want to be seen as an expert on? Be certain your internet speed is fast enough to host a webinar. On24 This webinar platform brands itself as elite. It has a lot of features, but its one of the pricier options. The software allows you to run interactive webinars as well as e-learning and training sessions with difference audiences. Talk about how your company or individual departments can respond to a crisis or a current event (for example, many companies held successful webinars related to the impact of Covid-19). These blogs, web pages, and social posts will tell you what your audience responds to best. The applications of the technology are very diverse and inspiring because the possibilities are unlimited. The word webinar was created by combining the words web and seminar. Get immediate information about the operation of our system. This value add doesnt even have to be directly related to your product. Salespeople and marketers are desperate for this sort of information, but their jobs often keep them too busy to do their own analysis. Remember: If one person asks you a question, its probably on the minds of others too. Finally, only choose webinar topics that allow you to offer high value. In the field of entrepreneurship, subjects such as social entrepreneurship and new management and leadership styles such as holacracy are also gaining popularity. A good option if youre covering multiple topics. The best way to engage attendees during your webinar is to talk with them, not at them. (Notice how although this webinar promotes Marketos automation services, it delivers valuable tips you can use even if youre not a customer.). The same features that allow for large video calls let you host panels with up to 100 speakers! There are a couple of ways to do this: With an interview format, you remain in the drivers seat while including an expert to field questions and add depth to the conversation. Required fields are marked *. You can show them how. Usually, they give practical tips and insights to create something yourself. you talk about? Not only is this a good way to share the content of your webinar, but its potential SEO gold. Suppose nobodys going to see this webinar outside your organization. Hold a virtual town hall where your C-suite can speak directly to your whole organization. Why? Get the most out of it by recording your presentations inside ClickMeeting. ClickMeeting integrates with PayPal so you can easily monetize your expertise. There is a great demand for webinars that give practical tips on how to deal with personal finances and how to generate an income if you can't find a permanent job. For example, if you work with independent contractors, help them learn everything freelancers should know about taxes. Consider this: The Super Bowl halftime show is sponsored by Pepsi, but the show itself has nothing to do with their product. Giving a product tutorial can be a part of a customer success strategy. Bringing in a subject matter expert (SME) opens the door to discussing anything and everything. Becoming number one in Google | How to do that. Make sure your mic is working, and everything sounds right. Keep in mind you dont want to come off as. The unique value of a webinar is that it allows you to talk directly to your audience, at length, and in-depth, about anything you want. Consider how you want your audience to experience the webinar. Some platforms have audience limits. Maybe its because they dont know how to effectively retain their patrons. Hold a virtual product launch via webinar. What do they struggle with? With ClickMeeting, all you have to do is share your screen. Some are intimate workshops that teach how to complete a specific task. to discuss trends and challenges in the agency world. Nowadays, houses and cars are printed with 3D printers, and there are drones as big as a fly. Example: Glassdoor uses this onboarding webinar to bring new customer/partners into the fold. In webinar jargon, hosting means a couple of different things. The cool thing about the how-to webinar is it doesnt even have to be a problem related to your product. You cant say the same thing about in-person get-togethers. At the very least, webinars allow companies to acquire contact details which they can use to nurture potential buyers and sell to them in the future. For many people, it is worth a lot to share or experience the influences from other countries and cultures. It also makes it easy to screen the questions and pick the best ones. The colors, shapes, and fabrics continue to adapt to new trends or set the trend. There is much that regular healthcare cannot explain or solve that be cured with alternative healthcare. This field is so extensive and subject to innovation that you'll never stop learning and talking about it. Like any other content you put out, its vital to know who your target audience is for a webinar. Create a profile of a hypothetical audience member, including demographics and other information that might be relevant. My data will be processed according to ClickMeetings Privacy Policy. Its no secret that webinars are great for driving traffic to your website, generating leads, and conducting live training at scale. helps attendees learn to automate marketing campaigns. Other topics that many people want to know something about are depression, preventing burnout, and finding your passion. you have to do it live. Do it with ClickMeeting, Your email address will not be published. For example, Rolex and Patagonia regularly put out content that has nothing to do with high-end watches or fleeces but champions the values and causes they care about. Webinars on architecture can inspire because they are given all over the world by a diversity of people with different perspectives. I want to subscribe to Blog to receive news and commercial information about products, services, promotions, special offers, news, and events related to ClickMeeting Sp. Are there certain questions your audience asks in forums? Many of these webinars are given by therapists or life coaches who specialize in the field of love and relationships. There is a growing demand for more knowledge about the various environmental issues and innovations in this field. If your webinar is customer-facing, you have to treat it like any marketing, sales, or PR asset. The Blue Yeti series is a bestseller and the latest work-from-home flex. If youve mastered the art of tweeting, gramming, etc. Students often do not yet know which direction they want to take when it comes to their future job. Record Your Content. The simplest place to start is in your own head. Both allow you to save the video of your webinar to share later. Handcraft and art webinars are webinars about how to create something. Example: The Allyship & Action Summit hosted a cyber summit addressing race in freelancing. You could, for example, talk about choosing topics for webinars, the equipment needed to host a successful online event, presentation tips to keep attendees engaged, the best webinar software available This subject gives you so many options! If youre a sales rep, youre an expert on your companys products. document.getElementById( "ak_js_1" ).setAttribute( "value", ( new Date() ).getTime() ); to bring new customer/partners into the fold. Another Great choice for marketers, WebinarNinja features CRM integrations. If you have a lot of material, break it up into sections with Q&A rounds or breakout rooms in between. As weve just seen, webinars are super beneficial to the folks who host thembut only if your topics for webinars are chosen with care. Obviously, youll want to be sensitive about your approach on topics like this, so be mindful of your agenda and the people you involve. Its important to note that webinars and webcasts are NOT the same thing, though they are similar. The platform may limit your maximum number of attendees. They are affordable, can be attended remotely, and are so diverse that you can learn anything you want. Example: FlexJobs is a platform that helps people find flexible and remote work. Fortunately, you now have a system to make the process easier. This helps generate a lot of questions without interrupting the speaker. Lets talk about that. Dive into hands-on articles about webinars and video content. You work hard to create webinar content. Here are five ideas that might work for a business-oriented online event: They think its a logo or a website color scheme. For many, the real challenge is not coming up with an webinar topic or idea but choosing the right webinar topic for their audience. Everyone wants to be a thought leader these days; a webinar is one of the best ways to practice thought leadership and hone your messaging. You could also use the transcript as written training material or as the foundation of a white paper or ebook. If the SME is discussing things you and your audience dont know much about, it might be best to let them do the talking while you ask questions and facilitate audience Q&A. z o.o. You can use your on-screen time to demo products, for example, and then give attendees the chance to buy them at the end. Your email address will not be published. 10 tips to boost your webinar. Accept Payments. An Evening With So-and-So might be better for an SME or something internal, whereas Company X Presents might be better for a marketing webinar. Keep in mind you dont want to come off as too salesy; the most successful marketing and sales webinars tend to use one of the other categories mentioned here like the how to format to engage potential customers rather than hitting them with a hard sell. Webinars enable companies and/or individuals to build their brands and build authority in their niches. youre doing one. But for $80-100, you can upgrade to a high-quality mic that will give you podcast quality audio. Keep reading to learn what webinars are, why theyre beneficial, a three-step process you can use to choose the right webinar topics every time, and more. Create a space for your team to share what theyre up to outside of work, something theyd ordinarily be able to do around the water cooler. Well also give you some helpful webinar tips and best practices to help you run your first webinar. Why not educate your audience on what branding is and how to do it correctly during your webinar? It could be that your best results come from just hosting a killer SME and letting them do all the talking (well talk about why this is a smart marketing play in second). The time to be sure everything runs smoothly is before you have to do it live. That's what makes the subject of personal development so popular as a topic for a webinar. That's why there's a lot of demand for webinars on career guidance, business growth, and job advice. There is always something new to tell or learn. A webinar can be a fantastic content marketing asset. This might be a great topic for a webinar. If you cant think of a webinar topic, try looking at the news, industry forums, publications, or even Twitter. As the saying goes, know your audience. How you choose a topic for your webinar depends on who you expect to attend and what they want to take away from the event. Just be realistic about how long you can expect attendees to spend staring at a screen before they zone out. Help your staff, your customers, or the public learn how to do something. With our industry-leading suite of tools, youll be able to: Brand Your Webinar. Get inspired by our customers success stories. Youll find new webinar topics every day once you start looking for them. Subtopics in the field of environment and innovation are the circular economy, the greenhouse effect, deforestation, and tips on how to take better care of the environment yourself. Check out recordings from our past events or sign up for upcoming ones. What type of information is your audience seeking for professionally and personally. But what are the most popular webinar topics in demand? If thats the case, youve come to the right place! How do you get the most out of an online session via video calling or a webinar? Talk with Attendees. How to write an seo-optimized article that can rank in Google? There are always new trends going on in this area, and there is still something new to tell or discover. What platform will you use? 100,000 downloads for Live Video Calling App within 6 weeks. Theres recently been a long-overdue acknowledgment of injustice and inequality. Be sure you have the right software. Heres a rundown of some popular webinar platforms and some suggestions on how to pick one. Download the ClickMeeting guide, Lead magnet: attract new customers with an effective lead magnet ideas, The Best Employee Training Software in 2022, How to Host the Perfect Virtual Job Interview, Teaching and Training 100% Online? Start to discover topics for webinars by assessing how you can bring value to an audience. Better yet, you have six proven topics you can use right now! Debatable. Their answers should give you plenty of topics for webinars. For example, if youre doing a webinar on, The time to be sure everything runs smoothly is. Personal shoppers often give a webinar in combination with clothing or makeup manufacturers so that you can have a look at collections that have not yet been released. Hosting is also a branding consideration. What are you an expert in? In theory, you could run a webinar all day, like a virtual conference. Consider topics that are off-topic but on-brand. There is also a high demand for webinars on exposure and portrait, model, and landscape photography. One consideration that might affect your choice of webinar topic is your choice of format. If webinar marketing fits your brand and is something your target audience is interested in, you cant go wrong choosing this topic for your next online event. Example: Office Meet Yoga offers virtual yoga classes geared towards teams working remotely. Giving a speech or giving a presentation can provoke great fears for some people. The technology is evolving faster than we can keep up with as humans. Dont forget to look at your industry too. If you go this route, be sure to include all the sales bells and whistles, like clear call to actions (CTAs). What do they want to get out of the webinars you host? But for $80-100, you can upgrade to a high-quality mic that will give you podcast quality audio. So you wanna be a thought leader? But for this article, well focus on three of the most important ones: Branding. The ratio of your contribution to theirs is totally up to you and depends on your background. Webinars in the field of film and photography cover a variety of topics, such as which equipment to use, but also which software is most useful. Now, this isnt an excuse not to host webinars at all. An entirely different target group is interested in technologies such as virtual reality, augmented reality, or artificial intelligence. Others are mega conferences with guest speakers, thousands of attendees, and high production value. You can learn about exposure and how to photograph or film certain concepts or subjects. A webinar can bring them up to speed. The panel format lets you explore a topic thoroughly by bringing in different speakers to discuss different facets of the topic. In combination with knowledge of yoga, meditation and breathing exercises and applying this knowledge, (chronic) complaints can disappear within a short time. That's why there are so many webinars on technology and innovation. which taught attendees how to use AI in B2B marketing. Forbes called it Probably the best USB mic on the market.. and networks add new features and adjust their algorithms. Example: Harvard Business Review hosted a webinar on, Example: The Allyship & Action Summit hosted a. offers virtual yoga classes geared towards teams working remotely. The time of the mail order catalog is over, and everything now revolves around how you do your online marketing. If you can create mindful, effective webinars on a continual basis, you can carve out a niche thatll be tough for competitors to match. Many people are curious about this often ancient wisdom and sometimes mysterious knowledge and visit webinars where insights are provided about what our ancestors already knew, and our generation has forgotten. to provide the mailing services. Webinars in the field of handicraft and art demonstrate artistic skills and inspire you to create something you didn't think possible before. If Zoom is a video conferencing tool with a webinar feature, GetResponse is a. Do you want the headline of your event to mention an individual host or the company hosting the event? Webinars come in all shapes and sizes. Share Your Screen. Put your webinars on autopilot and win back your time in the process. There are many ways you can use webinars to offer value to your customers and make yourself look good in the process. Now that you know how to plan and create a webinar, here are a few things to consider before you go live. Required fields are marked *. Many given and visited webinars in the field of fashion and styling are about makeup, hair styling, color combinations, and personal styling. Webinars about relationships can be about existing relationships, the relationship with your family or friends, and business relationships. Use a webinar to equip your employees with what they need to know to succeed. Try ClickMeeting for free for 30 days to see if its the right tool for your needs. Plenty of people want to know how to start an ecommerce business or improve the one they already know. Put a message out on your social channels (or Slack if its in-house) and say something like this: Hey, were putting together a webinar for the end of this quarter, and wed love to know what you all want to hear about. But you do need to offer value to an audience in the form of compelling content theyll want to consume. You dont have to be a perfect presenter to succeed with webinar marketing. Check and subscribe to our status page. Maybe its because you cant come up with any compelling topics for webinars. Everyone wants to be a thought leader these days; a webinar is one of the best ways to practice thought leadership and hone your messaging. You can also take a look at your companys analytics dashboards. I want to subscribe to the Blog to receive from news and commercial information about products and services related to ClickMeeting Sp. Your first webinar is probably going to be the hardest. If Zoom is a video conferencing tool with a webinar feature, GetResponse is a marketing tool with a webinar feature. For example, making clothes, jewelry, working with leather or woodwork. We think so which is why ClickMeeting users can customize their webinar pages with their own logos, images, and color schemes. Sell access to your online courses and training sessions. recently hosted a webinar for freelancers which included breakout rooms for writers, designers, and other groups to discuss specific issues related to their respective crafts. Every webinar needs goals, but the goals of a customer-facing webinar must be linked to your companies broader marketing goals and sales targets. Example: The FDA hosts a webinar series on tobacco regulation compliance for retailers. Instead of just trying to do the best you can to replicate an in-person event, try to create an experience that would only be possible online. But having a job that doesn't make you happy without knowing what you want can be at least as stressful. You could even host a debate. You can host a webinar to get new hires up to speed and teach them everything they need to know. Subjects in the area of personal finance and income are the emerging GIG economy, making money as a freelancer, generating a passive income, and managing your salary. In this variation on the how-to webinar, you can take an hour to explain how to use a specific feature of a product fully. Choosing a platform is like choosing any business software; you have to consider the costs of getting the features you want. A topic that should not be missed when it comes to popular webinars is nutrition and health. So, in a nutshell, a webinar is just a presentation thats delivered over the internet. Example: This Marketo webinar helps attendees learn to automate marketing campaigns. Show them how to engage their own audiences so that they keep coming back for more. Anyone who loves technology and innovation will enjoy attending or giving a webinar in this field because there is always something new to discover. Topics such as dealing with an awkward colleague or manager and how to obtain a promotion are also popular because they require a combination of personal and business skills. Others can broadcast to the whole world. Anyone with an internet connection. 2022 REPORTHow has the market and its users changed? Some topics are better as lectures or panels, while others lend themselves to Q&A. Nobodys going to come to your webinar if they havent heard about it, so be sure to spread the word on social media, blog posts, and your newsletter. Compared to a real-world conference, doing so would save you a small fortune in venue rental and travel expenses. Time to move your events online. Customer retention webinars are great for marketing and sales consultants, SaaS companies that sell customer engagement and satisfaction software, etc. When you understand your expertise and the value you can deliver, start studying your target audience. Subjects such as dealing with grief or setbacks and learning to accept yourself or someone else are very popular. For example, a brand that cares about the environment might host a webinar on how to get involved in advocacy. Or you might also want to set your own limit to make the webinar more intimate, more exclusive, or to generate demand through scarcity. Facebook & Youtube Live Facebook and Youtube both offer free live streaming options. Data from over 2 million online events and our surveys. What can you talk about? Zoom has a YouTube integration that lets you stream your Zoom webinar on YouTube as well, reaching a wider audience. As part of the online marketing theme, you can also give or follow webinars on topics such as affiliate marketing, influencer marketing, and, of course, social media management. Buyer personas can help you better understand who they are and what they want from the experience.
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